Karnival Krewe de Louisiane - Louisiana Date Night, Cancer Fight

As a volunteer, community member, and director of Karnival Krewe de Louisiane, the line between work and volunteering is a fine one for me. I have been a member, served as a board of director, worked on their website/social media, and volunteered for this organization; and it is one I hold dear to my heart.

After serving as a board member last year, I took a step back this year to be able to put my full focus on the branding and creative direction that the President, Amy DeJean, and myself wanted to see happen.

Since this year's ball is on February 14th, we wanted to find a way to celebrate Valentine's Day while keeping the Krewe's mission of cancer and Louisiana community alive. We landed on "Louisiana Date Night, Cancer Fight."

While brainstorming with the board, volunteers, and the team at Torapath, we started to develop a logo that shaped the rest of our branding, theme, and decor for the Ball. I worked with my team of designers to create this logo and then created the rest of the branding and brand identity that was used throughout the year.

We used this branding for social media, email marketing, the website, traditional marketing materials, and more! See below for a few examples of what we were able to do with this logo, including working with the Queen of Sparkles, Jaime Odom, to create a stunning sweatshirt for the Royal Court, Debutantes, and Board Members.